GunNews.com Quick Look – CEO Mark Kresser of Taurus International
Mark Kresser is the CEO of Taurus International, listen as he explains the “Carry On” movement, the Taurus International lifetime warranty, and his own opinion on what it will take to continue to defend our second amendment rights.
Lauren: Hi I am with Mark Kresser with Taurus International, your booth has stayed full throughout this week’s NRA convention. How does this year’s show compare with previous meetings you have attended?
Mark Kresser: You know this year, I think it’s clear that this show, being here in Texas and being in the current climate we are in, has been unprecedented. It’s really let us know that we need to expand our booth space substantially next year if we have this kind of, this kind of growth has absolutely been unbelievable.
Lauren: What events have you attended this week and which have you enjoyed most?
Mark Kresser: You know we have spent a tremendous amount of time here at the booth, we really wanted to make sure we hear the voice of the customer. It is so important to that we listen to the customer and it’s easy to get sidetracked and to go to many different events. Quite frankly we stayed in the booth throughout the day, we did several different evening events and we did a few different auctions and really the ILA auction event which happened on Friday evening was a sizable event. It was fantastic and raised a tremendous amount of money for our legislative fund and it was really great to see the turnout and to see people really stepping up and participating.
Lauren: Can you tell us something about the Carry On movement?
Mark Kresser: Yeah absolutely, I am really passionate about the Carry On movement. Our goal is to really be an educator for people here and let people understand that we believe in the process of concealed carry if you get the proper training and if you go through the normal process. We want to be the place that you come to in order to get the information to do it right, do it properly, to do it safely, and we really want to make sure we encourage people to do it. Just carrying the card alone, it doesn’t do it, and if you are one of those people that’s destined to be a sheep dog and protect the people around you, please step up and get the training and do it, do it everyday and make it a lifestyle. It’s really really important and we are encouraging people to Carry On everyday.
Lauren: How did it start and what was the original purpose of it?
Mark Kresser: It started through some focus groups, tight focus groups of internal people. We really wanted to understand what we do, what is our mission here, and how can we be different as a company – how can we talk to people a little differently and what is the customer missing? At the end of the day the information all comes from the customer, the needs and the demands come from them. So we listened to the customer and we found a void and we are just trying to fill it at the end of the day.
Lauren: Can you tell us how its grown since its launch?
Mark Kresser: You know it’s more than quadrupled with members, it’s been something that started as grass roots campaign internally, we are really new to the social media piece and it’s really been unbelievable the volume of people that have come in and come on board and really decided to be members. It’s surprised us internally as well.
Lauren: What gives your company the confidence to offer lifetime repairs on your products?
Mark Kresser: You know it started many years ago prior to me being part of the company, and it was really something they felt was very important to set themselves apart and to give people confidence to buy our products. What I hear often is that it gives people confidence throughout their process, even if they buy a used gun today at retail, they have access to that lifetime warranty. At the end of the day there’s very few things in life that a lifetime transferable warranty. We hope that you never need to exercise your right or your privilege of a warranty for a lifetime, but if you do we are there and we are going to stand behind you.
Lauren: And what do we need to do in order to further protect our second amendment rights?
Mark Kresser: Wow that’s a great question, you know I think right now that everybody that has any type of differences in our industry or within our organizations we need to set those aside and we need to band together. Everybody really needs to stick together, they need to pay attention, people need to try and educate other folks as to really what’s happening and understand that this fight is not over by any means. This is going to go on for quite some time. And we really need to make sure that people understand the facts are out there, the facts are there, we need to do it calmly and professionally and we need to do it over and over and over. We just can’t divide as an industry, we have to really stay together.